Art of Direct MailingThe In any industry, direct mail shots remain one of the most effective means of drumming up new business. To ensure that the mail shots themselves are of a high standard there are three main criteria to be observed, namely; content, design and the target list. The latter is, in a way, the most important, as without a comprehensive...
Kamis, 22 Maret 2012
Seven ways a copywriter can make or break your business
Think you can’t afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business.#1 – Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web site or getting that pesky newsletter article off your desk. When you...
How "on target" is your marketing?
Their likes, dislikes, what they're watching, what they want, what they need?The people who are either buying your products and services or who could be buying your products and services are your target market. Understanding this market is essential to your marketing.Actually, it's essential to your business. Period.Creating customer loyalty is already...
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has...
Five Tips to Make Your Marketing More Creative
Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in "Thinkertoys" calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys.Some tips may appeal to you more...
"Super Adjectives" Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives...
Why radio advertising could be the best thing you ever did for your business
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.)Much of that reputation comes from radio being tough to track. On one...
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that...
Need a New Idea? Try Changing Your Perspective
One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does.But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something different. Sometimes you've just been staring at a problem...
SEO Copywriting Makeover: Good Rankings but No Sales
In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in the conclusion, you'll see how several changes helped maintain this company's good rankings while improving...
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition.Of all the different types of writing I've done in my life (and believe me, I've tried practically...
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn’t matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because your competition doesn't come from a singular source.There...
Creating A Search Engine Copywriting Plan
by Karon Thackston http://www.copywritingcourse.com/keywordSearch engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.Shoving keywords in anywhere they can possibly go is not considered search engine copywriting....
Attention Grabbing Web Design Portfolio Ideas
The internet is filled with all kinds of web designers and developers. In fact, with thousands entering the industry on a daily basis, it is never easy receiving the attention that you deserve. However, you can easily attract more attention if you know how to use the right tools that are available to you. One of the greatest features that you can focus...
Hosting Regarding Little Organizations
Might like to do organization about internet? How do you popularize your internet business? Website hosting! This kind of solutions assist the organization to advertise these products as well as providers from the internet business. That program if you choose? Effectively, it is a small perplexing because of so many kinds of this specific companies...
SEO Content Writing Practices After Google Panda Updates
If you are an SEO content writer, you probably know all about Google Panda updates and how they have revolutionized the SEO world. When it comes to choosing the SEO content writing company, webmasters are treading the ground cautiously as they want to ensure that their content is good enough for Google guidelines. Therefore, an ambitious SEO content...
Introduction to Social Media Marketing
Social Media Marketing is, 'marketing of products and services on social media sites such as Facebook”. It a rather unconventional mode of promoting a business, more effectively and at a lower cost. Almost all top brands now have their own Facebook pages and Twitter accounts.PopularitySocial sites like Facebook and Twitter are now attracting millions...
Making Your Online Business a Success and earning you more Profit
We are living in age of machines when all our lives, our activities are largely controlled by our computers, laptops, iPhones and iPads. Online business is no more a virtual reality that needs to be explained thoroughly to the customers. SEO, website design and development, e-commerce these are all conjoined terms and actions that are required to make...
Six Effective SEO Elements to Include In Your Copywriting
SEO is the process of structuring a webpage so that it is found, read and indexed by search engines in the most effective manner. It makes your website and its content attractive, effective and visible to search engines. SEO is not only meant for getting more and more traffic to your website, but it is even more than that. Here are some common SEO...
Words Of Wisdom For Successful Affiliate Marketing
Many people have made handsome profits with affiliate marketing. You can be one of those people, if you learn about the most effective marketing techniques. Reading this article is a great start to maximizing your affiliate marketing potential.Be honest with your readers to be a successful affiliate marketer. If you are not completely honest and upfront...
SEO & User Friendly Web Applications
Wouldn’t it be great if you were able to augment your sales earnings, gain newer markets for your products or services and strengthen your brand identity all at once? Well, you can with an E-Commerce website.E-Commerce websitesdesigned and developed by highly skilled, technologically advanced designers and programmers which will empower your enterprise,...
Why Url Positioning Is crucial In regards to SEO For Small Business
On the subject of Search engine optimisation for your personal business enterprise web site you might have observed that the function which is staying performed for your web site is normally break up into a couple of parts. Initial we have now the on page optimisation in which your website could be checked about to help make convinced it is actually...
SEO with Content Marketing
In SEO one statement is widely used, “Content is King”. For every website owner content is the most important thing for online marketing. Excellent content is proved very useful and beneficial for business. Content marketing is the most trusted method for marketers to generate traffic and return. Content is a good way sharing knowledge and information...
New Source for Grasping Investment Opportunities
The quantity of information that is needed to make rationale mining investment decisions is immense.It is near impossible to read all the daily emails or go to all the conferences and meetings on mining that have as their ultimate gold-goal the provision of advice to help you make profitable mining investment decisions. Now there is one more source...
SEO Perth - SEO Company
Everyone knows this is the time of web, not only huge business but also small business move its attention in web direction because they know there are more and more competition in the market that time so everyone puts your best for improving own business, they are also ready for spending money for improve their business. They developed their web sites...