Should You Market Promotional Flash Drives to Your Customers

The world of technology is advancing faster than any of us can really keep up with, in just a few short decades we have gone from using pen and paper, bulky cassettes, and reams of paper for everything that can now easily go on a document and be stored in flash drives. The speed of technology has left a lot of companies trying to catch up and not yet realizing that what worked a few years ago no longer holds the same power, when it comes to promotions it is truly time to step it up a few levels.

One of the hottest promotions going right now are Flash drives, this is in part because they are perceived as an item of value to your customer, something that is very useful in their day to day life, but also because they offer you the company multiple ways to market your brand to your customers. As an item of value customers will use your flash drives on a regular basis. Consider the places that a flash drive fits into your everyday life where pens, notepads and calendars used to.

The Flash drive can be used to store all sorts of data, data that used to exist on paper not too many decades ago, but is now much more conveniently is stored in a digital format. Everything from the pictures we take to the music we listen to, to even doing our taxes and bringing our work home from work can all be done digitally and stored on a small little flash drive.

Flash drives vary in size, but imagine having one big enough to put a full length movie on, or to store your entire picture album. These are the devices your customers are likely to be using, and because they serve so many different purposes they will likely be using them on a daily basis.

While it is easy to see what a great promotional item a flash drive can be, it is important first to look at your target audience to see if indeed this audience will get as much from this promotion as you will. You need to ensure that you are going to make a good return on your investment or it is simply not worth doing.

There are a lot of businesses that can use flash drives for a promotional item, not just technology based businesses but a wide range of businesses provided that your target audience is likely to use them. Technology has a firm grip on our society but there are still a large number of people that have not yet embraced it, so you need to be aware of this as you choose whether or not flash drives are a good promotion for you.

Flash drives can offer you a lot of added benefit as well, as a promotional item that you expect to be used on a daily basis, just the advertising value alone will make your promotional flash drives well worth the investment. You can have your flash drives customized as well, in the special shapes and colors that you want and used it as a way to brand your business.

Pre loading the flash drives with promotional materials is also possible and lead to a high rate of return on your investment. These materials will be there every time someone uses your flash drives, reminding them of where they got the flash drive.

Some businesses balk a bit at the cost of using Flash drives in their promotions. While it is true that they are not the cheapest promotion you can do, it is important to understand that a promotion is only as good as its return. Many of those cheap promotions do not provide a good return for the money you invested because they have been overdone or they are something that your customers do not use. Flash drives when done properly offer a high level of success and profitability that you can take advantage of. Buy your flash drives in bulk for a lower price and market them properly and you will find that you can profit off of your marketing efforts.

Custom USB offers flash drives in bulk; you can have your flash drives customized however you want them and they can also be preloaded with any data that you would like to include, such as videos, catalogs and brochures. Let us help you plan your next promotional campaign and see a great return on your investment.